http://blogsndogs.com/blog/susannah-gardner en-US http://blogsndogs.com/blog/susannah-gardner/marketing-with-blogs-part-2/3-by-susannah-gardner <p>I've uploaded my slides from the talk on Monday here, but probably the most pertinent item is the list of strategic reasons for blogging:</p> <ul > <li > search engine marketing</p> <li > direct communication<br /> <li > brand building<br /> <li > competitive differentiation<br /> <li > relational marketing<br /> <li > exploit the niches<br /> <li > media &amp; public relations<br /> <li > reputation management<br /> <li > position expert status<br /> <li > build up trust </ul> <p>Tomorrow afternoon's Blogging for Business session gives us another chance to really focus on this topic. Help us tailor the session to you by leaving a comment d</p> marketing with blogs Tue, 06 Dec 2005 17:08:16 -0800 http://blogsndogs.com/blog/susannah-gardner/blog-writing-tips-from-darren-barefoot-and-susannah-gardner <p>Be passionate.</p> <p>there are two things unrelated to being able to spell and formulate beautiful sentences that are key to having a well-written blog:</p> <ul > <li > knowing/understanding your audience</p> <li > setting yourself standards by which you can judge your success</ul> <p>that said, let's talk about what seems to be consistently successful in writing a blog:</p> <ul > <li > tell a story</p> <li > reveal your personality<br /> <li > show real knowledge<br /> <li > write well, write quickly<br /> <li > be quick on your feet -- make connections in your life and in the news to what you blog about<br /> <li > be humorous<br /> <li > find a consistent voice<br /> Blog writing Style Mon, 05 Dec 2005 11:23:24 -0800