I've uploaded my slides from the talk on Monday here, but probably the most pertinent item is the list of strategic reasons for blogging:

• search engine marketing

• direct communication
  
• brand building
  
• competitive differentiation
  
• relational marketing
  
• exploit the niches
  
• media & public relations
  
• reputation management
  
• position expert status
  
• build up trust

Tomorrow afternoon's Blogging for Business session gives us another chance to really focus on this topic. Help us tailor the session to you by leaving a comment describing what you'd like to explore more, and what you'd like to be able to take back home with you when you go!