I've uploaded my slides from the talk on Monday here, but probably the most pertinent item is the list of strategic reasons for blogging:

• search engine marketing

• direct communication
  
• brand building
  
• competitive differentiation
  
• relational marketing
  
• exploit the niches
  
• media & public relations
  
• reputation management
  
• position expert status
  
• build up trust

Tomorrow afternoon's Blogging for Business session gives us another chance to really focus on this topic. Help us tailor the session to you by leaving a comment d

What is eMarketing?

Term referring to the Internet and e-mail based aspects of a marketing campaign, such as banner ads, e-mail marketing, search engine optimization, Pay-Per-Click, and other tools. Also referred to as "Online Advertising."

A full definition can be found on Wikipedia:
http://en.wikipedia.org/wiki/E-marketing

It's all about Visibility in 2005

• 888 millions users (14% of world population)
• In North America 65% of web user have access to broadband (high speed internet)
• 44% of internet users and one-quarter of all adults, now say they use online banking.