<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xml:base="http://blogsndogs.com">
<channel>
 <title>Blogs n Dogs - marketing with blogs</title>
 <link>http://blogsndogs.com/taxonomy/term/4/0</link>
 <description>Learn how to effectively use the web and blogs to better promote your ideas, products or services. Learn how Bryght, Capulet Communications and Raincity Studios uses blogs to promote their businesses. A look at traditional, web marketing and web based PR tools</description>
 <language>en-US</language>
<item>
 <title>Marketing with Blogs Part 2/3 by Susannah Gardner</title>
 <link>http://blogsndogs.com/blog/susannah-gardner/marketing-with-blogs-part-2/3-by-susannah-gardner</link>
 <description>&lt;p&gt;I&#039;ve uploaded my slides from the talk on Monday here, but probably the most pertinent item is the list of strategic reasons for blogging:&lt;/p&gt;
&lt;ul &gt;
&lt;li &gt; search engine marketing&lt;/p&gt;
&lt;li &gt; direct communication&lt;br /&gt;
&lt;li &gt; brand building&lt;br /&gt;
&lt;li &gt; competitive differentiation&lt;br /&gt;
&lt;li &gt; relational marketing&lt;br /&gt;
&lt;li &gt; exploit the niches&lt;br /&gt;
&lt;li &gt; media &amp;amp; public relations&lt;br /&gt;
&lt;li &gt; reputation management&lt;br /&gt;
&lt;li &gt; position expert status&lt;br /&gt;
&lt;li &gt; build up trust
&lt;/ul&gt;
&lt;p&gt;Tomorrow afternoon&#039;s Blogging for Business session gives us another chance to really focus on this topic. Help us tailor the session to you by leaving a comment d&lt;/p&gt;
</description>
 <category domain="http://blogsndogs.com/news/workshops/marketing-with-blogs">marketing with blogs</category>
 <enclosure url="http://blogsndogs.com/system/files?file=blogsandmarketing.ppt" length="1356800" type="application/vnd.ms-powerpoint" />
 <pubDate>Tue, 06 Dec 2005 17:08:16 -0800</pubDate>
</item>
<item>
 <title>Marketing with Blogs Part 1/3 eMarketing review by Robert Scales</title>
 <link>http://blogsndogs.com/blog/robert-scales/marketing-with-blogs-part-1/3-emarketing-review</link>
 <description>&lt;h3 &gt;What is eMarketing?&lt;/h3&gt;
&lt;p&gt;Term referring to the Internet and e-mail based aspects of a marketing campaign, such as banner ads, e-mail marketing, search engine optimization, Pay-Per-Click, and other tools. Also referred to as &quot;Online Advertising.&quot;&lt;/p&gt;
&lt;p&gt;A full definition can be found on Wikipedia:&lt;br /&gt;
&lt;a href=&quot;http://en.wikipedia.org/wiki/E-marketing&quot;&gt;http://en.wikipedia.org/wiki/E-marketing&lt;/a&gt;&lt;/p&gt;
&lt;h3 &gt;It&#039;s all about Visibility in 2005&lt;/h3&gt;
&lt;ul &gt;
&lt;li &gt;888 millions users (14% of world population)&lt;/li&gt;
&lt;li &gt;In North America 65% of web user have access to broadband (high speed internet)&lt;/li&gt;
&lt;li &gt;44% of internet users and one-quarter of all adults, now say they use online banking.&lt;br /&gt;
</description>
 <category domain="http://blogsndogs.com/news/workshops/marketing-with-blogs">marketing with blogs</category>
 <pubDate>Mon, 05 Dec 2005 15:11:23 -0800</pubDate>
</item>
</channel>
</rss>
